The fashion industry is such a big industry that all types of stores are involved in it on some level. Even discount mass merchandisers like Wal-mart and Target have gotten themselves involved in the industry. However, they do not have all of the creativity that Fabletics has. Even with activewear companies like Under Armor and NIKE, there is a limit to the creativity of these items. Therefore, people who want something unique would have to make some adjustments to these items. However, Kate Hudson has brought something new to the industry. This company is called Fabletics, and this company is doing a lot of things differently with the clothes that are offered.
The first thing people will notice about the clothes is that while they are essentially workout clothes, they come with designs that make them really fun to wear. People who try on these Fabletics outfits are going to experience a greater level of confidence. They approach their fitness with a greater energy than with clothes from other brands. This is one of the reasons that customers are attracted to the company as a whole. People not only get to see the differences in the items but also feel the difference in these items.
Another more important aspect of the success of Kate Hudson’s Fabletics brand is the marketing. She has used a lot of different approaches that not only encouraged but also inspired people to wear Fabletics brands and enjoy the styles they can come up with. One of the best things about Fabletics clothing is that it is not just designed for working out, but also other occasions like dating, workplace events, family gatherings and other events.
Perhaps the best way that Fabletics differentiates itself from Wal-mart and the other stores that sell fashion is that it is subscription based. The subscription works when it comes to saving customers money. For one thing, Kate Hudson was passionate about finding a way to save money for the customers without having to resort to unethical means of providing clothes. Everyone that is making the clothes is fairly compensated and cared for.