In an interview with Guest of a Guest in July 2015, Doe Deere discussed her emigration to New York City in 1998 at the age of 17, and her eventual move to Los Angeles in 2012.
At 13-years-old, she sold temporary tattoos to her schoolmates in Russia, using herself as a model. This was perhaps her introduction to the value of promoting herself to showcase a product.
She had a measure of success as a member of the band, as well as a songwriter and promoter, and met her husband while performing in a band together. She credits her time as a professional musician as teaching her the values of marketing and having a focus on a career.
While living in New York, Doe’s interest in fashion prompted her to attend the Fashion Institute of Technology. Her philosophy that fashion, makeup and hair-style all go hand-in-hand as an expression of ourselves sparked the flame that would later become Lime Crime.
Doe’s creative passion, coupled with her frustration at the lack of bold, bright color palettes, led her to develop a “digital-native” cosmetic company with the unique motto, “Colorful Innovative Make-Up for Women Who Live Unapologetically.” Her innovative style and bold, intense colors certainly capture the essence of that phrase. Doe does, however, admit that having a purely internet-based company poses some unique challenges; however, she seems adept at taking the shortfalls of a purely web-based company and the repercussions from social media in stride.
Also worth noting is all products are certified Vegan and Cruelty-Free by PETA and Leaping Bunny.
Doe, affectionately called “Queen of the Unicorns“, currently resides in Los Angeles, and was recently named one of the Top Inspiring Women Entreprenuers by Self-Made Magazine. Doe’s reaction to this honor seems very characteristic of her personality. She found it “pretty surreal” and hopes she will be a role model to other women starting their own business.