Category Archives: Leaders in Fashion

Of Don Ressler And His Successes In Online-Based Businesses

Success in business is a factor of several things one of them being the creativity the entrepreneur holds as well as his/her ability to traverse through the many challenges the environment offers. Many businesses at that are successful in the online arena were built over many years and are the result of creative and prudent decision making.

Entrepreneurs like Don Ressler offer upcoming entrepreneurs insight into the things they need to emerge leaders in the online world of business. He has maintained his passion for business for more than one decade and the many successes he has earned all along came from learning and many trials.

Don Ressler kicked his career off as an entrepreneur when he came up with, which stocked fitness products. The company allowed him to get the real experience of running a business in the complex online world on Don Ressler, although he had to overcome many challenges, managed to rank the company in the competitive environment and after more than three years, he was able to see some success.

At this point the motivation to do better kicked in and he decided to sell the company to Intermix Media in 2001. While he was transacting the deal on, he happened to interact with Adam Goldenberg, whose ideas matched well with those of Ressler. They agreed to try their hand in business together and the first company they launched was Alena Media. Alena Media specialized in advertising for small and medium size businesses.

This performance was a motivating factor and to explore their potential further, they sold Alena Media in 2005. Selling the company on Huffington Post would allow them to get the needed capital to facilitate the development of their next idea.

Another business Don Ressler and Adam launched and one that has been performing well is JustFab, an online retail subscription store. Founded in 2010, the company has grown from a small entity to become the most preferred subscription outlet across Europe. To facilitate all this growth, they had to go for funding, which began in 2011 with $33 million from Matrix Ventures. During the year that followed, they proceeded to several venture capitals and were awarded $76 million, which helped to develop the company to enter other markets like Germany and the UK.