Category Archives: Fashion

Fabletics Takes on Reverse Showroom Technology

Ever realized how it is challenging to decide on what to wear, where to get it and choosing the right store that offers both quality and value for money? Women are usually at crossroads when it comes to choosing the right clothing, and they may end up being frustrated when locating a convenient store. However, before you wear a grim visage, Fabletics Company has responded to your shopping frustrations. The company offers consumers with a wide range of yoga pants, bras, joggers, leggings, and other sports accessories. Fabletics has employed the reverse showroom technology that allows the consumers to buy goods from the online store instead of browsing them, and later getting them from other stores.

Unlike other competitors who are having a rough time by showrooming, Fabletics has exploited the reverse showroom technology to increase sales. Most of the consumers browse products posted online and purchase them from other stores. Fabletics has transformed this behavior to fruitful browsing. In a reverse showroom, Fabletics ensures that any clothing tried on by a consumer goes into their cart. The information helps the company to build relationships with the customers by ensuring that they are informed on the products that befits their lifestyle. It has also increased the number of loyal customers who purchase items from the company’s platform.

  • What is Kate’s take on Fabletics?

Kate Hudson has a remarkably positive take on the Fabletics products. In the marketing world, you might have noticed that celebrities may not use the products that they advertise in real life. This is an expression that they are in business but do not buy into the idea of the line of products that they promote. Kate is different. It is not unusual to see her or her kids visiting the gym in Fabletics gear.

Kate also enthralls the brand with her love for authenticity. To her, authenticity has to be the core selling point. She demonstrates this by regularly looking at the sales records to evaluate the volumes. She is also a critical stakeholder I the design since the management trusts her trendy lifestyle that she embeds in sportswear. She takes pride in the business expansion, and she is not expected to quit her job yet.

  • Why do you need a lifestyle quiz?

Do you know your workout style? Do you know that this determines the right gear for you? Do no bombard yourself with tough questions since Fabletics give you an opportunity to know your style through the lifestyle quiz. The quiz helps you to choose the right gear depending on the type of workout that gets you into the gym. In just six steps, you get to choose the appropriate gear with a blend of comfort, color, size, and price!

How Fabletics Differentiates Itself From Wal-mart, Target, Under Armor and NIKE

The fashion industry is such a big industry that all types of stores are involved in it on some level. Even discount mass merchandisers like Wal-mart and Target have gotten themselves involved in the industry. However, they do not have all of the creativity that Fabletics has. Even with activewear companies like Under Armor and NIKE, there is a limit to the creativity of these items. Therefore, people who want something unique would have to make some adjustments to these items. However, Kate Hudson has brought something new to the industry. This company is called Fabletics, and this company is doing a lot of things differently with the clothes that are offered.


The first thing people will notice about the clothes is that while they are essentially workout clothes, they come with designs that make them really fun to wear. People who try on these Fabletics outfits are going to experience a greater level of confidence. They approach their fitness with a greater energy than with clothes from other brands. This is one of the reasons that customers are attracted to the company as a whole. People not only get to see the differences in the items but also feel the difference in these items.


Another more important aspect of the success of Kate Hudson’s Fabletics brand is the marketing. She has used a lot of different approaches that not only encouraged but also inspired people to wear Fabletics brands and enjoy the styles they can come up with. One of the best things about Fabletics clothing is that it is not just designed for working out, but also other occasions like dating, workplace events, family gatherings and other events.


Perhaps the best way that Fabletics differentiates itself from Wal-mart and the other stores that sell fashion is that it is subscription based. The subscription works when it comes to saving customers money. For one thing, Kate Hudson was passionate about finding a way to save money for the customers without having to resort to unethical means of providing clothes. Everyone that is making the clothes is fairly compensated and cared for.

Kate Hudson And Fabletics Take Aim At Amazon

In the story of David and Goliath, not too many people gave David a chance. But David wound up having the last laugh. Today, Kate Hudson and her company Fabletics are taking on modern day retail Goliath by the name of Amazon.


Hudson has grown Fabletics into a $250 million business in just three short years by selling athletic clothing directly to consumers. By combining an aspirational brand with the convenience of a subscription membership, Fabletics has grown by 35 percent year over year.


It is that stellar growth rate that has given Hudson and company the confidence to take on Amazon. This will be no small feat given that Amazon controls 20 percent of the online fashion market.


According to Fabletics General Manager, Gregg Thorgmartin, it is the company’s membership model that will allow them to take on Amazon. By using customer data they can offer personalized service to their customer and reduced costs.


  1. Reverse Showrooming

Most brick and mortar retail stores lose money when customers come into the shop, browse for items and then go home and buy them online for a cheaper price. Fabletics does not have that problem. In fact, the encourage it.


The company currently has 16 retail stores throughout the country and is planning on opening more in the coming year. Because they have started out as a membership-based retailer, 30-50 percent of customers who walk into their retail stores are already members. Once a member tries on a particular item of clothing it will go into their online shopping cart and they can complete the purchase online at their convenience.


In addition, 25 percent of customers who walk into the store sign up for membership right there and then. It is not important to Fabletics where their customers make purchases. For them, the retail store is just another facet of their customer service.


  1. Big Data

Fabletics understands the personalization is key to their customer’s shopping experience. The company works hard to present to right product to the right customer at just the right time, making the buying decision effortless.


As such, the inventory of each retail store is determined by the data of local members. This ensures the store will most likely carry items that local consumers want. As trends change so will store inventory.


  1. People And Culture

At its heart, Fabletics is about customer experience. They work tirelessly to give their customers exactly what they want while promoting an active lifestyle. This attention to customer service has created a community of loyal customers. These delighted customers will turn into brand evangelists and help the company grow.


Competing with Amazon will not be easy. However, Fabletics has built a foundation of happy customers and used technology to its full advantage. By combining both they are sure to give Amazon a run for their money.