Category Archives: Eating Healthy

Sweetgreen Is Trying to Change the American Diet, and Nathaniel Ru is Rooting for the Best

Sometimes, we just want simple food that is enough for a simple meal, lunch, or dinner. All of that gourmet stuff does not end well if we consume it all the time, so simple food has to have a place in the diet of every citizen nowadays with so much food that is high in carbs and processed.



Sweetgreen, for example, is a company that follows that line of thinking, as they are leaders in the market of healthy and natural food. Americans are certainly acquainted with the restaurant chain Sweetgreen as it is sometimes the number 1 pick for a healthy diet.



Eating healthier is a good thing, and the group of entrepreneurs Nicolas Jammet, Nathaniel Ru, and Jonathan Neman, who founded the company in August 2007, certainly agree, as their main philosophy is to help control obesity and diseases that come from heavy diets.



These co-founders are certainly very successful in the foods market, and there are more than forty locations where you can find the Sweetgreen restaurants. In fact, there are over 65 stores in the U.S. as of June 2017, and more local places where Sweetgreen food can be bought are being planned to be added shortly.



The food that is served by Sweetgreen is simple, but it is not easy to make, as a lot of thoughtfulness goes into the preparation and organizing of the dishes, and they have a very professional look, while the chefs of sweetgreen are real artists in the kitchen.



On that same note, the Sweetgreen food is meant for everybody. Because there is a typical association of junk food with being cheaper than quality food, the Sweetgreen staff certainly disagrees, as they believe that they have found the perfect balance of providing food with the essential benefits that are necessary to have an energized and fulfilled day, while having cheap and welcoming dishes that is meant for anyone to try out.



According to Nathaniel Ru, the philosophy of the company is certainly to improve the daily diet of people around the world, in a modern society where junk food is much more accessible. Nathalien Ru stated that the plans for him and his co-founders were to create a brand that would stand for that statement even if it meant less success – they would not delve into the less healthy food for the sake of popularity. Maintaining that brand’s phrase as a pedestal was one of the reasons why the group achieved such a success.



Another nice thing from the company’s managers is that they are not centered in the company’s main headquarters because there is none. They operate in a way that they are always visiting their restaurants and being close to the delivery of the end-product, analyzing the reactions of their customers and making sure that the Sweetgreen food is at its top quality.